2008-01-29

Niscayah became the new name for Bell Security and Securitas Systems in 2008
Bell Security to rebrand as Niscayah

Bell Security, the specialist provider of high security systems for many kinds of business - and market leader in protecting UK and Ireland retail bank properties - has today announced a change of name. Later this year the company will become Niscayah Ltd, as it adopts the new branding strategy about to be implemented internationally by its parent, Swedish-listed Securitas Systems AB.

Established for over 20 years, as Bell Group plc the company was fully listed on the London Stock Exchange from 1999 until its acquisition in 2004. Bell says the change is being made primarily to strengthen the group’s position from an international perspective. It reflects a growth in requests from its increasingly multinational customer base to be able to demonstrate consistent and unified support internationally. 

UK Country President Bjorn Lohne said:
”Adopting this new name, alongside our overseas sister businesses, will allow us to promote, with greater clarity, the strengths we offer as a business group, particularly to customers requiring our skills and competences internationally. As we change we don’t leave Bell’s history and achievements behind. They are the essence of many of the drivers at the heart of our new brand strategy.”

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Editors' Notes
Securitas Systems AB is quoted on OMX Nordic Exchange Stockholm, Nordic list (mid cap). The change of name will be formally submitted to the Annual General Meeting for resolution and carried into effect on April 22, 2008, after that the Company will be found on the Nordic list under the company name Niscayah and with the ticker NISC.

Niscayah (pronounced Niss-skyah) means ‘secure’ and ‘reliable’ in Sanskrit – the base of most used languages. It was selected by Securitas Systems as a dynamic and forward looking name, to clearly show that the company wants to build a strong and long-term brand which supports the group’s business model.


Contact:

Tim Harris
Corporate Communications Manager
Niscayah Limited
Roding House, 970 Romford Road, London E12 5LP, UK
Tel: +44 20 8553 5932 - Fax: +44 20 8478 6879
E-mail: tim.harris@niscayah.co.uk